TOP 9 BENEFITS OF SOCIAL MEDIA IN YOUR BUSINESS

social media benefits

In the last decade, very few businesses were aware of Social Media marketing. In that time businessmen were thinking about social media is like a big thing, but now in 2020, social media have become an important part of businesses in daily routine. That business may be small or big, social media is necessary to reach to your customers. By 2020, near about 3.2 billion people are using social media networks around the globe.

Social media is now continuously changing with different updates and tools. Nowadays everybody prefers social media if anybody wants to buy anything or want to join or get benefits from any services. There are lots of benefits of using social media, let’s see some top 9 benefits of using social media marketing to your business field.

1.      1. Brand Awareness Purpose: Social media is the best platform for easy and effective brand building. Social media has an advantage over traditional media as it can get your brand in front of people much more quickly and easily. For brand awareness, you should create a business page with all your services, product information. Share attractive & effective posts on social media to get popularity and stand out in different people.

2.       2. Competitor Analysis: By using social media you can analyze your competitors' fan followers. Competitor analysis activity helps you to find out strengths & weakness in your profile that helps to build the strategy of your social media profile. It is useful to increase connectivity with more people to get more followers.

3.    3. Build Customer Trust: Have you thought about when customers attract to your services?  Customers always like to buy from those when they get to trust and satisfaction from those services. Build a customer’s trust by loyal to your services.

4.       4. Share your Business Stories: It’s an effective strategy to get profit for your business. When you get service demands from social media, and then post success stories on social media platforms. By reading stories other customers get attracted to get serve your services. Also, You can do the scheduling of posts and can give updates by posting on social media.

 

5.   5. Get Customer Engagement: Share engaging content like services videos, blogs, attractive images, Gifs to social media. By regularly posting on social media, there is a large possibility to get your valuable customers.

6.    6. Promote your Services:   Social media have given a great benefit for the promotion of your services, products, a website on social media. Different social media platforms are available for different kinds of promotion options. By running ads on social media you can target your audience, also you can retarget them who are interested in your services. You can expect an increase in ROI through social media marketing. It’s worth to expect 3-5% ROI with very less investment.

7.     7..Gather Customers worldwide: Social media has no limit to cover the audience from your local area only. It helps to connect with the audience worldwide.  You can share your post with worldwide groups related to your sales. You can build a large network on different platforms such as Facebook, LinkedIn, Pinterest, Twitter, Instagram. There is no cost needed to gather more customers, it’s very cost-effective.

8.     8. .Direct Communication with Customers: By going to live or by chatting directly with people or by commenting on posts increases the trust factor in them. Customers can feel the existence of services with loyalty. By directly communicating you can find out customer’s requirements that will impact more to get more leads. You can get direct feedback from your customer, that helps, more to get an update in your services if needed.

9.     9. Use of proper Hashtags: Hashtag is a keyword that starts with the sign (#), known as a hash. A hashtag is nothing but the topic/keyword when you are searching for a specific topic. It helps people to search for their interests easily. When you use hashtags in your post caption, it affects 50% more impactful.

As we can see above the top 9 benefits of Social media in business by 2020. Social media marketing is an essential thing to use compulsory for the growth of the business. There is Allentics IT Solutions best Social Media Marketing company in Pune. Get the best digital marketing services in Pune. To know more visit the website: www.allentics.com Email:info@allentics.com Mob:+91 8605661100.

What Is Social Media?

Firstly  let’s  take a lookout for marketing, as it's defined as the action for building, connecting  & sharing assistance that is worth to customers.

Now let’s look towards what is social media marketing.  Social media is described as it’s a platform designed to allow people to share content rapidly, proficiently, and in real-time. It is online communications channels committed to community-based input, collaboration, content-sharing, and interaction. The decency of the Godfathers of Social Media goes to Tom Truscott and Jim Ellis who in 1979 developed the world's first Usenet systems.

Nowadays social media as an essential part of marketing policy usually get measurable results. Let’s discuss examples of social media: There are many platforms like Facebook, Twitter, and LinkedIn, Instagram, Snapchat, YouTube, Pinterest and Quora and many more.        

Facebook: Facebook is the world’s number one social media networking site. Nowadays,  More than 1 billion people are using this platform to advertise their business.  By using Facebook you can post images, videos, documents. You can post-event, poll, advertise your business. Facebook is the best platform to fastly to getting famous.

LinkedIn: Linkedin is the most popular social media site for professional networking. It is the best platform for connecting with people in similar industries with local experts and presenting business-related information and data.

Whatsapp: Whatsapp is for instant messaging networking app that can be used on android mobile, PC or Laptop. It is used to send text messages, photos, videos, document files.

Twitter: Twitter is a social media networking site for business use. It is short message posting sites, i.e. tweets. On twitter, you can create your company page & hashtags of your services. Twitter ads work better for business.

YouTube: YouTube has more than 1 billion visitors per month and is the second most popular search engine. Nowadays people are preferring to watching videos instead of reading any information. 

Posting videos on youtube and getting more views is the best thing about your business.

Pinterest: Pinterest is a photo-sharing social media site which gives new ideas for your projects and saves them.By using Pinterest you can advertise your business by sharing photos.

Instagram: Instagram has monthly active users had reached 1 billion active users. On Instagram, you can use it to post photos about health, journey, fashion, food, and art.

Social Media Features:

Private user accounts Handling: By using social media anyone can create personal accounts on social media. In that account, you can share your information, so that your friends can find out you easily. By using your accounts, you can share moments with your friends, also you can chat with friends online. In that, you can use special fonts, special effects, photos, videos, GIFs and smileys.

Business pages: Social media is very useful to brand your business on social media. You can create your business page/profile page on social media. By using social media pages, you can create your personal brand with all information about your business like business name, address, business information, services, and products. You can add logo of your business brand, photos, and videos of business services.

Increase Connectivity: On different social media networks everyone can connect with their friend's accounts. By following accounts and pages you can see friend’s activities. On social media, you can give comment, like or share your friend’s photos, videos.

Newsfeeds: By using social media you can get multiple account’s information in single view. You can get real-time updates from your friends by searching for his name. If you want to share your information with only your friends then you can manage in the setting.

Privacy & Security: When you keep all your information publicly, anybody can hack your data, so that Social media networks have given privacy & security settings in various platforms. By setting your privacy information of accounts on social media, you can completely keep control of your data.

Reviews & Rating: Social media allows us to give reviews on business pages that help to find people any product or services on the basis of the rating of people.

     These are some features of social media sites. By using social media any business can get brand value in less time, with less investment and fewer efforts. Gets your business on top with the help of social media networking sites. In this process, a social media marketing company in Pune will help you with the best results. Allentics is the best digital marketing company in Pune providing social media marketing services, social media optimization services, SEO services, and many more services for your business.